The brilliant minds at Eagle Park Brewing and Malteurop Malting came up with the idea to collaborate with an organization called "Hope For The Day" to raise awareness and funds for mental health awareness. Hope for the Day (HFTD) is a non-profit movement empowering the conversation on proactive suicide prevention and mental health education.
The message has spread to hundreds of breweries around the globe and is breaking the stigma around mental health in an industry that has been hit HARD this past year.
Oh - and the beer is DELICIOUS too, which is a nice added bonus.
I sat down (with a beer) and the minds behind this collaboration to let people know that its okay NOT to be okay.